![]() ![]() We've created websites, worked on marketing campaigns for over 700 companies, and continue growing in a stable and thriving environment. We started in 2006 and have since grown into one of the UK's most well-respected, people-first Growth and Marketing Agencies. We are a Digital Marketing Agency in Hampshire and work with clients worldwide with their Digital Marketing and Business Growth Strategies. Creating layouts that follow these patterns can help you create a more visually appealing and user-friendly structure for your content. Finally, the eyes move down the page in a vertical column, continuing to scan for additional information.īoth of these patterns effectively create a visual hierarchy that guides your users’ attention and helps them navigate your content. The eyes then scan horizontally across the page, looking for key information such as bullet points or bolded text. The top of the page often features a prominent headline, followed by a subheading or introduction. The F-pattern is often used on pages with a lot of text content, like blog posts or articles. Just as with the Z-pattern, positioning key information and content in an F-shape across your web page means it’s more likely to attract your users’ attention when they first land on the page. On the other hand, the F-pattern is based on how people read content on a web page – starting at the top left corner and scanning horizontally across the page, then down to the following line and scanning horizontally again. Giving elements just enough space will help them stand out from others around themĪs well as these factors, there are two primary website design layouts that are used to create a visual hierarchy – the Z-pattern and the F-pattern. Not enough, and your website can look cluttered. Too much negative space and your site will look empty. Space – White space is something that needs to be balanced.Proximity – the position and closeness of different elements can also help to lay out the order in which information should be consumed.So the size of images, shapes, and text is vital to creating a visual hierarchy Size – The bigger an element is, the more attention it will get.Contrast – Using a vast contrast of colours and font styles/sizes can help to establish visual authority and draw attention to specific elements.Position – Positioning the most crucial information at the top and in order of importance.Colour – You can make particular elements or sections stand out with bright colours. ![]() There are a load of design elements that can help create a visual hierarchy, and they include: It gives you clear design aspects to focus on and test to ensure you deliver a clear and straightforward user experience. That’s why the Gestalt Principles are so vital for UX design. After all, human psychology is pretty complex. This’ll likely leave you scratching your head as to why your session duration and conversions are so low.īut just saying ‘focus on human psychology’ is pretty vague and doesn’t tell you what aspects to focus on. ![]() So, you need to make your website design and structure more human.įailing to keep human behaviours and preferences in mind when designing your website can lead to users becoming confused and frustrated with your site. User Experience is, of course, all about the user. ![]() The Gestalt Principles are used by most UX Specialists, including us at Damteq, to create interfaces that are easy to understand and use.Īpplying these principles to your website design helps your users easily navigate your website/app, understand its structure and purpose, and find the information and functionality they need without any hassle. Why are Gestalt Principles Important in UX Design? In this blog post, we’ll explain what the Gestalt Principles are, why they’re essential in UX design, and give real-world examples of the different principles in practice. To understand the key psychological factors you need to consider, you can follow the Gestalt Principles – a set of rules that explain how and why humans process visual information. So, of course, understanding human behaviour and preferences plays a big part in achieving that. One thing that surprises a lot of people about User Experience design is how deeply rooted it is within human psychology.īut really, it should be surprising at all.Ĭreating a great user experience is about meeting and exceeding your audience’s expectations to deliver something they’ll love and remember. Examples of the Gestalt Principles Used in Design.Why are Gestalt Principles Important in UX Design?. ![]()
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